Client
Bee Outdoor
Year
2024
Work
Strategic
Branding
Packaging
Bee Outdoors is a sustainable outdoor clothing brand concept that celebrates the connection between people and nature. Built on eco-conscious values and thoughtful design, the project aims to inspire outdoor experiences that are both enjoyable and responsible.
The brand narrative highlights that, like bees within an ecosystem, each individual plays a vital role in protecting the planet. Through a strong visual identity and clear messaging, Bee Outdoors promotes environmental awareness and fosters a meaningful relationship with nature.
With a purposeful identity and a focus on sustainability, Bee Outdoors is positioned to resonate with environmentally conscious adventurers, providing a solid foundation for growth in outdoor communities and sustainable retail spaces.
Brand Symbols
Bee Outdoors uses two symbols to express its essence: one commercial and one representing its activism.
The commercial symbol embodies the brand’s identity, appearing on products and communications. Meanwhile, the activist symbol reflects Bee Outdoors’ commitment to sustainability, featured in campaigns, events, and initiatives that inspire care for the planet.
Together, they symbolize the brand’s mission: to promote responsible outdoor experiences with purpose and impact.
Triple Impact Business Model
Our brand aims to create a positive impact on society and the environment while ensuring economic sustainability. We follow a triple impact model, balancing ecological, social, and economic factors to build a responsible company.
A Balanced and Sustainable Model
• Ecological impact: We focus on sustainability through responsible materials, production, and biodiversity awareness.
• Social impact:We value communities and workers, ensuring fair conditions and promoting initiatives that improve quality of life.
• Economic impact:We seek financial growth without compromising values, ensuring collective well-being over individual profit.
