Client
Payver
Year
2023
Work
Strategic Branding
Visual Identity
App Design
Payver is an innovative platform that redefines the relationship between users and their household services. Through an advertising-based system, it allows users to reduce their utility bills while benefiting both consumers and service providers (partners).
Its value proposition lies in a win-win model: users can lower their expenses effortlessly, while partners optimize their profitability and strengthen customer loyalty.
With a strategic approach that combines technology, intuitive design, and a strong focus on accessibility, Payver positions itself as a disruptive solution for managing household expenses. It offers a transparent, user-friendly experience that creates a tangible impact on users’ everyday finances.
Brand Mark
The Payver logo has been designed with a modern and minimalist approach, ensuring high adaptability and recognition across different platforms. Its clean typography and geometric icon give it a clear and versatile identity, maintaining legibility in multiple applications.
To ensure optimal visibility and usability, different logo variations have been defined based on the context of use. Additionally, clear space guidelines preserve its visual integrity, preventing interference and maintaining brand consistency.
Visual Identity
Payver’s visual identity has been designed with a strong institutional character, allowing seamless integration with various payment platforms and financial entities. Its color palette and graphic approach evoke solidity, professionalism, and accessibility—key qualities for fostering trust in a financial environment.
Each element has been carefully chosen to ensure versatility and recognition across different formats and applications. The combination of colors, typography, and iconography reinforces the perception of structure and clarity, providing a consistent and functional experience across multiple platforms.
