Client
DOHUDA
Year
2024
Work
Strategic Branding
Visual Identity
Packaging
DOHUDA is a specialty coffee born in the mountains of Pereira, Colombia, and now calling Marbella home. Grown at 1,500 meters and hand-harvested, each bean reflects the richness of the Coffee Triangle and the dedication of local producers.
Its artisan roasting enhances complex flavor profiles, with distinctive notes and a balanced body that guarantee a unique sensory experience. More than just coffee, DOHUDA is a fusion of tradition and design, delivering exceptional quality in every cup.
With a proposal that blends authentic origins with a refined presentation, DOHUDA enters the market as a premium option for those who seek to enjoy coffee at its finest.
Brand Mark
The DOHUDA logo features a stylized typography that conveys elegance and modernity, aligning with the brand’s premium identity. Its clean and minimalist design ensures easy recognition and adaptability across various formats and applications.
To ensure proper usage, logo variations have been defined to maintain legibility and recognition in different contexts. Additionally, clear space guidelines have been established to preserve its visual integrity and prevent interference from other graphic elements.
Visual Identity
DOHUDA’s visual identity balances coffee tradition with a modern and sophisticated aesthetic. Its color palette and graphic style evoke the richness of its Colombian origin, while metallic finishes and matte paper in the packaging enhance the perception of quality and exclusivity.
Each element has been designed to ensure recognition and versatility across different formats. The combination of colors, typography, and carefully selected materials not only conveys professionalism but also elevates the product experience, positioning DOHUDA as a premium choice in the world of specialty coffee.
